|One of the marketing programs Julya (standing on the far right) is most proud of is the Partnership Program, in which Russian customers are invited to tour Merit’s impressive manufacturing in Galway, Ireland.|
What it means to be the Marketing Manager for Russia: I wear a lot of hats as the Marketing Manager for Russia. I am responsible for strategy, communications, research, product launches in Russia and the CIS countries, customer service, communication with our Key Opinion Leaders, sales support and dealer support!
Russian marketing operates separately from the US and European marketing teams. Over the last four years we’ve built a full-service marketing operation here and design and print our own marketing materials, prepare for trade shows from start to finish, record videos and make promotional films, and manage our own web content. We manage our own market research and analyses, conduct customer questionnaires, tender analysis and price analysis for the Russian region.
I do look to my EMEA and global colleagues for support on many of our global initiatives like ThinkRadial.
What do you enjoy most about being a marketing manager: I love many things about my work. Being in marketing means to be active and creative from one side and analytic and strategic from the other. I love my business trips and I love communicating with my customers because they help me to discover new things and find the best solution or idea.
Tell us about a project you feel most proud of: Together with the Russian team and with global colleagues we’ve launched many great projects over the last four years and I’m proud for all of them.
I really appreciate the support of Liz Pratt (ThinkRadial Director) at all stages of implementing the ThinkRadial Program in Russia. The program has had fantastic results and attracts attention to the company brand, our activity and our products.
I’m very proud of my own initiative called Partnership Program, in which we invite our customers (doctors and dealers) to Merit’s manufacturing in Galway, Ireland to introduce them to how Merit makes such high quality products and to Merit’s approach to customer service and satisfaction. These visits demonstrate Merit’s strong investments in R&D, scientific work and our commitment to our customers. This campaign also helps us to better understand our customer’s needs and to build relationships with our customers. I have enjoyed building this program with the help of Galway colleagues and the EMEA MARCOM team.
My History with Merit: I joined Merit in 2011 from a distributor company that distributes Merit’s products. I’m thankful to Justin Lampropoulos who kindly invited me to join Merit as a product and marketing specialist. I accepted the invitation because I was a fan of Merit’s products, trusted their quality and admired Merit’s customization approach. I really enjoy the family feeling of Merit and of our local team in Russia. I enjoy the people who work here and I appreciate my elder colleagues and bosses who teach me and support me.
After work: I enjoy an active and dynamic personal life. With my children we climb mountains and enjoy windsurfing, rafting, snowboarding or just riding bikes.